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The Crocs company was formed by three entrepreneurs in Boulder, Colorado, in 2002. Originally designed as a boating shoe, thanks to its lightweight, floating design and non-slip surface, the brand’s famous Beach design soon took to the land as people caught onto its combination of comfort and style, with an offbeat element of kookiness. Since then, the company has introduced new colours and designs to its portfolio and maintained its high profile, despite cheaper “knock-off” brands entering the market.

 

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